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A collection of 16 posts

May 30, 2026

Coinbase AI Adoption: Measuring Usage vs Business Value

Coinbase AI Adoption: Measuring Usage vs Business Value

While most organisations can measure AI adoption, far fewer can measure its broader effects. Using Coinbase as a case study, this article explores the gap between adoption metrics and impact metrics, and why organisations often track different dimensions of AI at different stages of adoption.

Feb 23, 2026

AI adoption metrics are lying to your organisation

AI adoption metrics are lying to your organisation

Many organisations are making AI usage visible before they can demonstrate real value. This article examines two cases to show why “adoption” is not one thing, and why evidence of use, value, and organisational capability must be treated differently.